One mistake is understandable in your writing, two to five are forgivable. But consistently blemished, clunky, and hard-to-read content inevitably hurts your reputation as a trusted source and business.

Way back in middle school and high school, you were asked to construct an essay using the inverted triangle method. But she’s all grown up now, and when it comes to blogs—with only a handful of exceptions—the hourglass blog structure reigns supreme.